What is a Coupon Code?
Digital coupons are more important than ever before. On the one hand, it helps businesses boost their conversions and sales, and on the other hand, it helps the customer save money. It’s a win-win situation for both parties! So, of course, that’s the primary angle. But you wouldn’t be the first business to suffer from fraud if your approach isn’t correct or you’re not collaborating with an experienced partner.
Coupon codes are the verification that a person has a valid coupon of yours. If the input code matches the code you issued, the coupon will be successfully validated, and the customer can enjoy the discount. If the input doesn’t match or the code has already been used, the person will not enjoy the deal. It’s a form of security to prevent your business from fraud. Fraudsters can harm your business and the expected ROI of a coupon campaign.
(Image) Coupon Code
Coupon Code Formats
- Randomized / Unique
Every issued coupon has one unique code. If the code has been used, access will be denied. These unique codes are way more secure than their fixed counterparts. Unique codes are meant for single use only.
- Fixed
Every coupon has the same code or phrase. These provide an elementary level of security because people can share the codes with their friends.